DigiPak development design

This is the digipak cover I skectched out as an idea for the album.


Front Cover



Track List





Left Inside





Right Inside





The track list and the front cover will be in the final version as they fit well with the convetions of album art from All Time Low and also from bands in the same genre. For the inside covers we will use two of the photos that were taken of the band when we were filming.

Rebecca

DigiPak Research

In conjunction with the music video we are filming, our group is to come up with a design for a digipak and a magazine advert. To do this I have been researching albums the All Time Low have already brought out and what sort of styles and themes they have.

The album covers featured are all by the band All Time Low, the band whose song my group and I have chosen to do our music video to.
All album covers have the appearance of either being drawn or being altered digitally. The colours are reflective of the content of the album and vary accordingly but do have quite bright colour schemes with abstract artwork in favour of actual photos. The band’s name also features prominently in a similar sort of font on the Put Up or Shut Up, Nothing Personal and So Wrong, It’s Right albums.

Rebecca

Schooting Schedule

Due to the complications with the band shots, and us needing to reshoot, the location for the band scenes have changed as we were able to get access to a band studio. The original shooting schedule is still relevent, however, as the angles and shot descriptions have stayed the same.

Modified version of the shooting schedule for our reshoot:

If you click on the image it will become less blurry.

Rebecca

Storyboards

We divided the storyboards up amongst the three of us because there are 3 minutes in the song so we all took one minute to draw from the storyboards.

Shot List

This is the more detailed plan for out music video that we made after our general plan of the story. It gives detailed references to shot changes and compositions. These were made so detailed because we knew how we wanted to the music video to look and when filming or storyboarding we didn't want to lost that level of detail or forget something.




The image is less blurry if you click on it.

Rebecca

Filming Problems

We managed to film over the 30th of September and the 1st of October. However, due to camera problems the filming on the first day has turned out faulty and unsuable. So we have to organise to reshoot that day which consisted of most of what we wanted to use in our music video- the band shots. But due to time constraints the first time round we were only able to get access to one of York College's music rooms and it wasn't large enough for the band let alone the camera and space to move. Though we managed it the first time we've decided to film in John's garage the second time. Thanks to further research this setting should be more keeping with the genre and although it is disappointing to find half our footage unusable, it should mean that we are able to make it better.

Rebecca

Our Plan

This is the plan for our music video. The storyboards will be put up later along with the shot list.

Acoustic Intro

Shots of band setting up- from low angle, shallow focus etc. Until real intro. Use unusual angles until song begins properly. In music studio.

Intro Change

Film effect, reel running out.

Real Intro

Band playing, mix of close shots and medium-long shots. Shots of boy walking through York writing with his head down as he walks.

First Verse

Boy and girl bump into each other (writing on paper so he doesn’t see). Shots of them looking at each other mixed with shots of the band. Boyfriend comes over and grabs girl, walking away.

First Chorus

Band shots, reaction shots of girl and boy. Shows boy looking back down at his paper when she’s gone and continues writing.

Second Verse

Sees girl with boyfriend (boy is writing again) but doesn’t go over. Second time he sees girl they are on their own so he goes over. Set in museum gardens.

Interlude

Shots of the boy and the girl hanging out. Boyfriend finds them, yells at boy and drags girl away. Fewer band shots in this section. York city centre. Girl pushes boyfriend away, texts boy to meet up. More band shots, longer.

Last Chorus

Boy sat in field with guitar writing, girl walks up. Plays a song to girl, band shots and close up of singer as he sings into the mic. Close up of boy as he takes off his glasses revealing the singer and the boy to be the same person. Shows pad of paper boy has been writing on and it has the lyrics of the song ‘Running from Lions’ on it.



It has been fleshed out since but this is our essential plan for the video.

Rebecca

Research into the Music Genre

Thinking about the image of the band in the video we'll be making, we have been looking at videos and pictures of All Time Low and other bands.

To find out what other bands fans of All Time Low like, we went on Amazon and looked up what people who bought All Time Low albums were also buying. As we guessed, they were mainly other albums by other pop-punk bands.

We chose 3 of these bands to look into: Mayday Parade, blink-182 and Paramore.

Mayday Parade

Mayday Parade are a band from the same generation as All Time Low and therefore are a good band to look at when considering the modern styles.
In this shot of the band we get a good idea of the style of these bands. Long hair seems to be prominent, but a couple of the band also have shorter, styled hair. All of the band are wearing jeans, some light, some dark. The frontman is wearing plaid shirt, there rest are in t-shirts, with one of them in a v-neck.


blink-182

Recently re-formed pop-punk band blink-182 are one of the main inspirations to the modern scene. They were at their peak in the late 90's and although the styles have changed since then, they all draw their inspiration from here.
This album cover for blink-182's live album, The Mark, Tom & Travis Show, the band is drawn performing live as cartoons. Cartoons are used as there is more artistic freedom to be silly in cartoons than there is in a photograph, and the pop-punk genre has a large amount of silliness and fun attached to it. Although this is only a drawing, the styles are accurate. The drummer usually plays topless and the other two stick to t-shirts. They all usually wear shorts, and skate shoes and have shorter, styled hair. They all have either tattoo's or piercings.

Paramore

This video for That's What You Get for Paramore shows more of the style of bands of this genre. The guys are wearing jeans and casual shirts/t-shirts and hoodys. The video also helps when working out a good ratio of band shots to storyline shots.

Rebecca

Questionnaire analysis

We created a questionnaire designed to find out what our audience wanted to see in our video for All Time Lows Running from Lions.

We asked:

What would you expect a pop-rock music video to be like?

We had 70% of our respondents aged between 16-18 because this is their main market audience.

40% of all respondents were female and 60% were male.

Most of the female respondents expected a pop-rock music video to have band shots and a love story. However 1 respondent expected graveyards, churches and quite dark scenery.

Also we found that males would expect to see band shots and romance.

One of our (male) respondents which was in our 25+ category expected either a dark and serious video or a light and funny video for pop-rock.

A (male) respondent in our 19-25 category would expect a pop-rock video to be set in a church-so again a dark scenery.

A (male) respondent in the 10-15 category would also expect a band singing and performing.

We also asked:

What themes/things do you like to see in music videos?

(E.g. humour, romance, band playing)

60% of the respondents answered, humour, band playing and romance.

Only one of our respondents didn’t want to see band shots and wanted to see romance.

Also one of our respondents wanted the video to build and enhance on the songs performance and also suggested on a live performance.

Because the majority of our respondents wanted to see romance, humour and band shots we decided to go with this idea as a base for our video. We tried making the ‘geeky’ boy quite humorous by having him walking down the street and trip up as his opening shot to show he is the ‘geeky’ one as well as his side swept hair and glasses.

We also had band shots in a band studio which made it look much more professional. We used shot reverse shots to go between the band shots and the separate story.

Rebecca