We created a questionnaire designed to find out what our audience wanted to see in our video for All Time Lows Running from Lions.
We asked:
What would you expect a pop-rock music video to be like?
We had 70% of our respondents aged between 16-18 because this is their main market audience.
40% of all respondents were female and 60% were male.
Most of the female respondents expected a pop-rock music video to have band shots and a love story. However 1 respondent expected graveyards, churches and quite dark scenery.
Also we found that males would expect to see band shots and romance.
One of our (male) respondents which was in our 25+ category expected either a dark and serious video or a light and funny video for pop-rock.
A (male) respondent in our 19-25 category would expect a pop-rock video to be set in a church-so again a dark scenery.
A (male) respondent in the 10-15 category would also expect a band singing and performing.
We also asked:
What themes/things do you like to see in music videos?
(E.g. humour, romance, band playing)
60% of the respondents answered, humour, band playing and romance.
Only one of our respondents didn’t want to see band shots and wanted to see romance.
Also one of our respondents wanted the video to build and enhance on the songs performance and also suggested on a live performance.
Because the majority of our respondents wanted to see romance, humour and band shots we decided to go with this idea as a base for our video. We tried making the ‘geeky’ boy quite humorous by having him walking down the street and trip up as his opening shot to show he is the ‘geeky’ one as well as his side swept hair and glasses.
We also had band shots in a band studio which made it look much more professional. We used shot reverse shots to go between the band shots and the separate story.
Rebecca
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